編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-609-066 | Design Thinking and Innovation at Apple | Thomke, Stefan;Feinberg, Barbara | Entrepreneurship | Management Theory and Practice( IM6029 )( 3302 ) |
2 | 9-504-016 | Starbucks: Delivering Customer Service | Moon, Youngme;Quelch, John A. | Marketing | Management Theory and Practice( IM6029 )( 3302 ) |
3 | 9-513-060 | Amazon, Apple, Facebook, and Google 2018 | Deighton, John;Kornfeld, Leora | Marketing | Management Theory and Practice( IM6029 )( 3302 ) |
4 | 9-600-098 | IBM Corp. Turnaround | Austin, Robert D.;Nolan, Richard L. | Operations management | Management Theory and Practice( IM6029 )( 3302 ) |
5 | 9-604-081 | Zara: IT for Fast Fashion | McAfee, Andrew;Sjoman, Anders;Dessain, Vincent | Operations management | Management Theory and Practice( IM6029 )( 3302 ) |
6 | 9-712-447 | Social Strategy at American Express | Piskorski, Mikolaj Jan;Chen, David | Other | Management Theory and Practice( IM6029 )( 3302 ) |
7 | 9-713-424 | Videogames: Clouds on the Horizon? | Hagiu, Andrei;Herman, Kerry | Other | Management Theory and Practice( IM6029 )( 3302 ) |